Field notes on WhatsApp operations.
Practical writing on templates, automation, and managed WhatsApp for growing businesses. Written by the team that runs it day-to-day.
- 1 April 2026 · WhatsApp Business API · SaaS comparison · India
WATI, Interakt, and AiSensy alternatives: choosing a managed WhatsApp platform in India
A practical comparison of DIY WhatsApp SaaS tools (WATI, Interakt, AiSensy, Gallabox) versus a managed WhatsApp automation service. Helps growing Indian businesses decide which model fits their stage and team.
Read the article → - 24 March 2026 · WhatsApp templates · Meta Graph API · Compliance
The 2026 WhatsApp template approval guide: how to avoid rejections and speed up campaigns
Field-tested checklist for getting WhatsApp Business templates approved on the first submission — category selection, variable rules, sample values, and the common rejection reasons from Meta in 2026.
Read the article → - 10 March 2026 · Strategy · WhatsApp automation · Growth
Broadcasts or automation: which should you launch first on WhatsApp?
Most teams default to broadcasts. That is often the wrong first move. A framework for deciding whether broadcasts, lead-capture automation, or support automation delivers the fastest ROI for your business.
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